UTV Motion Pictures scores a Goal even before the match begins!
* Recovers close to Rs. 16 crores cost of production before theatrical release
* Satellite rights, music rights, in-film advertising, home video and territory pre-sales ensure that Company breaks even before theatrical release
UTV Motion Pictures has scored a Goal with its latest release - even before it kicks off in theatres! UTV Motion Pictures' DHAN DHANA DHAN GOAL in association with Bindass, produced at a cost of close to Rs. 16 crores, starring John Abraham, Bipasha Basu, Arshad Warsi and Boman Irani, has recovered its cost of production before its worldwide theatrical release on November 23rd.
Syndication of satellite, music rights, territory pre-sales, home video, in-film advertising with brands like Reebok, Western Union, Gillette all of these have contributed to the cop recovery even before the film release. This is aside from the incredible media and promotional support offered by these brands. Reebok, which sponsored the clothing line in the film, will retail the Goal range across 535 outlets in India. There will also be co-branded window-displays in Reebok showrooms promoting the Goal collection, which includes apparel and accessories related to football that figure in the movie.
The Company has also licensed the gaming rights for the film to Indiagames, which has tied up with FIFA to launch the Goal-FIFA challenge on the Games-On-demand platform.
The star cast of the film has gone all out to promote it, featuring on leading reality talent shows like Nach Baliye, Jhalak Dikhla Jaa and Voice of India, and gracing premieres in Dubai and Mumbai, with a London promotional visit thrown in too.
ESPN Star Sports will integrate the catch-line of Goal - Duniya Goal Hai - to promote English Premier League matches to be telecast on ESPN in the month of November. John Abraham and Bipasha Basu will promote the line on ESPN Star Sports through channel ID'S all through November when the channel will run a contest to select 5 winners who get to watch an English Premier League match in the UK.
Closer home, UTV has tied up with Zee Sports to organize the Goal Bus Tour in Delhi. The entire Goal team comprising the lead actors and other players of Southall Team have visited malls, schools and colleges in Delhi and interacted with their fans.
