Presented and distributed globally by Pyramid Saimira Theatre Ltd., film Halla Bol has used a unique and interactive marketing opportunity.
Since the film is vocal about man's inner conscious, Halla Bol is reaching the common man through street plays. Comments spokesperson from Pyramid Saimira, "Regular modes of marketing have been used over and again. Reaching the real viewer through street theatre will be direct interactive marketing. We are taking the local issues and awaken the people about them. We are taking these plays to eight cities and in each city one artiste will accompany the theatre group." One of the artistes from Ajay Devgan, Vidya Balan or Pankaj Kapur will be representing the film during the street play in each city.
The street plays are organized and conducted by senior theatre personality Om Katare and his artistes. Theme of all the plays will gel with the core story line of the film.
"Basically we are taking issues of common man like the local Municipal Corporation, illegal constructions, hospitals & health, and sexual harassment. These are the most written about but least tackled issues because there is no unity amongst the citizens. I as sutradhaar, will tell them to use their voice together in unison, to go ahead and Halla Bol against injustice. Be together in problems because what is one man's agony will become the second persons issue tomorrow. Do not keep quite," explains Om Katare about their script and plans.
Says producer Abdol Samee Siddiqui, "Our street theatre will take the reel to the level of real. We have gone with Om due to his experience and exposure to street plays".
These plays are being taken to the cities like Delhi, Chandigarh, Lucknow, Bhopal, Jaipur, Ahemdabad, Kolkotta and will culminate in Mumbai. Entire schedule will be held from 1st January to 10th January since Halla Bol is releasing on January 11th 2008.
Halla Bol is produced by Abdol Samee Siddiqui and India News under the banner of Sunrise Pictures Pvt. Ltd. and directed/scripted by Raj Kumar Santoshi.
Halla Bol is presented and distributed globally by Pyramid Saimira Theatre Ltd. Star cast includes Ajay Devgan, Vidya Balan, Pankaj Kapur and Darshan Zariwala.
Pyramid Saimira Group is one of the Asia's largest entertainment groups with business interests in film production, TV content production, theatre (exhibition), food & beverages and more. Its network includes 703 screens across 4 countries. It is currently Asia's largest theatre chain company. Halla Bol is their first presentation of Hindi Film.
