Marriage of Shahid Kapoor and Amrita Rao would be completing 50 days soon; strictly for the screen of course!
Their film 'Vivah' is currently in its 7th week and coming Friday it would be completing 50 days at the box office. The film has proved to be a very good success at the box office and has already reached the HIT status. The release strategy of arriving slowly at the box office and then remaining steady with prints spread out across the country has worked quite well for the film.
In fact 'Vivah' has turned out to be the only film that stood up to the challenge from the likes of first 'Don' and then 'Dhoom 2', both of which have proved to be BIG money spinners at the box office. Currently, the box office scorecard of 'Vivah' reads 20 crore + which is only touted to go higher up in the coming weeks as the film is still running on a large number of prints.
