THE TRAIN may have moved its release to June but the promotion has enough ammunition in it to keep it engaged for weeks to follow.
The first step in its direction is to now come out with short talkie promos since the songs are anyways doing quite well for themselves ever since they were aired first around 3 weeks back. So what's so special it this, one may ask?
Well, the fact is that director duo of Hasnain Hyderabadwaala have cut a series of promos that would actually act as sequels in a particular order. So while the first talkie promo is currently on air and seemingly ends on a slightly abrupt note with Emraan Hashmi getting a mysterious call, the second one to follow soon would be taking on from where the first one left.
Similarily the third promo which would arrive after a while would be taking the story forward from the first and second promo and keep the audience guessing.
Says Raksha Mistry, "We wanted the promotion to look different considering the fact that entertainment channels this season are flooded with promos of number of films arriving one after another. If we would have arrived in a typical manner, the impact wouldn't have been as massive as we are expecting over next few weeks. It always helps to keep audience looking forward to what next in store rather than opening your cards in the very first go. Just continue seeing what more we have to offer and you would surely be able to understand the connection!'
