After a leading music channel scooped mega star Shah Rukh Khan for their October 'Artist Of The Month' for 'Don', it is now the turn of another popular family channel to do the same.
The channel now has the rights to show the two-part making of 'Don' (1 hour) exclusively in the UK, which also makes for quality programming. We are informed that the making of 'Don' will feature on coming Saturday.
Incidentally, another leading Indian news channel is also likely to showcase the making of 'Don' as well on the 14th, but as the channel has a limited feed in the UK, customers with access to it may secure a chance to watch it there on the same weekend.
As if that isn't enough, there are plans for bringing viewers to have heart-to-heart with Shah Rukh Khan on Friday 13th October in the late evening slot, with a repeat on the day of the film release, Friday 20th October. Further to that, there would be repeats on Sunday 15th October and Saturday 21st October.
Hats off to strong marketing!
