'Billa' is definitely the most sought after project in recent times. Ananda Pictures has sold the film to Aingaran International for a sizable amount. Aingaran initially planned to release the film on its own but somehow changed its mind and sold the distribution rights to Pyramid Saimeera with a profit of some crores.
Pyramid releases the film in more than 200 theatres with 176 film prints and around 50 digital prints. It also arranges a special premiere for the film. The profit of the premiere will go for the trust of a famous religious leader. The tickets meant for the VVIPs are praised at astonishing rates. It is rumoured that a ticket costs some thousands.
'Billa' is really making big money.
