M&M the American equivalent of Cadbury Gems in India is coming up with chocolates with the image of superstar Rajinikanth on them at a time when the highly awaited 'Kuselan' is to hit screens across the United States of America.
For the first time ever in the history of the USA, an Indian film actor is being featured in highly sought-after products. M&M is a huge household name in the United States when it comes to candy. It is a brand that is synonymous with sweets and is adored by kids as well as adults. It is this company that wants to be associated with the Indian film superstar in a bid to woo Rajini fans in the United States. Customizing superstar Rajinikanth image on the candies is indeed a phenomenal beginning and a valid recognition to the star power the Indian actor enjoys in far away United States.
'We have ordered 20 pounds of candies for every city where the movie is screened in the USA and will be distributed to Rajini Fans on the premier show' said Jayavel Murugan, a major distributor of Indian films in the USA. He is extremely happy at the unbelievable response the movie has generated in the USA.
Every Rajini movie in the recent past has generated a lot of interest among multitudes of people from Indian origin. 'Kuselan' is in many ways the moment of reckoning pertaining to all the interest generated over the years.
Rajini imprinted M&M candies and huge vinyl cutouts will light up the launch of superstar Rajinikanth's 'Kuselan' in all cities in the USA. Imagine huge Rajini cut-outs at all the theaters releasing 'Kuselan' and candies with Rajini images being showered on all those coming for the premier show. Just perfect.
Movie lovers coming in for the premier shows would not only be showered with the candies but will also be treated to mouth-watering 'Rajini Special' Dosas. All this has the look and feel of a carnival. This carnival atmosphere can be created in movie theaters only by the magnificent aura that the name Rajinikanth creates.
A slice of India is being experienced in the United States and it sure is a welcome sign.
Pyramid Saimira distributes 'Kuselan' in the USA. 'We are ordering a total of 50 prints for USA and no city would be without the movie's launch on the release weekend', said a representative.
