Venu Madhav is rising in stature with every passing day.
Signifying his elevation in the ranks, Venu Madhav is getting a plum role in Pawan Kalyan's next movie Annavaram.
The role that is to be played by Venu is that of Pawan's friend.
But he dies midway and it is his demise that sets of a chain of events.
Venu's role is the pivotal one, and Pawan has handpicked him for it.