'Cheppanu Brother' controversy has grown leaps and bounds with Allari Naresh's "Selfie Raja" movie using that phrase. Comedian Prithvi made use of it during the climax of the film, and with that dialogue placed in trailer it creates a furore.
Talking about the same, Allari Naresh said, "We don't mean any offence to Bunny or his fans with this dialogue.You've to watch the film to find about it. Even Bunny will break into laughs if he sees that scene". That should cool down Allu Arjun fans who are not happy with Naresh's trolling with the dialogue.
On flip side, the dialogue has brought viral attention to "Selfie Raja" movie, which is releasing this Friday, July 15th.