Top producer PVP is known for making high budget films. The passion for cinema seem to be not letting PVP shy from spending lavishly on new films even though he had faced harsh results in the past.
The first look of Karthi's 'Kashmora' has been unveiled and no doubt it was attention seeking. It is heard that 'Kashmora' is being made on a mammoth budget of Rs 60 Cr in Telugu and Tamil, needless to say that the high budget film is being produced by PVP Cinema. Isn't PVP cinema taking a big risk by investing 60 Cr on an experimental supernatural thriller?
Here is brief history of PVP's ventures: High budget ventures like Rajpattai, Varna, Size Zero and Brahmotsavam were outright disasters. Balupu and Oopiri were successful but remained cost failures owing to the high budget involved.
Trade analysts opine that even if 'Kashmora' gets positive talk, Karthi can't command Rs 60 Cr business. So, if PVP gets lucky, it will bag yet another cost failure film or Kashmora will be another Brahmotsavan for the top production house.