Suddenly the buzz around Ram Charan's latest movie Dhruva has increased. Similarly Rajamouli comes out of blue and gives interviews to CNN-IBN channel. Rana always stays in the news in top newspapers cinema columns. There's a reason behind all this.
Actually bigger stars like Ram Charan, Rajamouli and Rana have hired PR agencies from Mumbai to handle their branding job. These agencies make sure that their client always stays in the news with somehow or the other. While Rana is doing that from a while, Rajamouli hired just before Baahubali 1 release and Ram Charan hired them recently.
Either to win brand endorsements or to stay in hype always, these PR agencies are a must and Mumbai based ones have huge reputation as well.