Earlier in the year, a small budget film like Pelli Choopulu managed to secure huge buzz among the common audience with early previews in different cities and by the time the film got a wide release many exhibitors were interested to screen the film and there was a good amount of audience for the movie. This strategy might have proved costly had the producers did not believe they had a winner and even if they believed had the audience did not connect to the movie, it would have backfired for them big time. Now the same strategy is being applied by Jayammu Nischayammura team. The film producers are extremely confident about the film and they believe it is sure shot winner.
For a selected group of audience these previews will be conducted on 23rd November, 2 days before the release and the team believes the film will get a lot of positive attention from the audience without a doubt. This is second film of Srinivas Reddy, who aced as a comedian in Telugu Film Industry, as a hero. His first film as a lead actor, Gitanjali played well on his strengths and this time he promised to have taken a few more notches his acting prowess in emotional scenes than just being a comedic actor.
Poorna of Avunu fame is playing the leading lady along with Praveen, Krishna Bhavan taking care of the comedy. The movie is touted to be a back to telugu nativity story after a long time and the director, Shiva Raj, is praised to be the next Vamsi and the comedy in the movie is said to be of Jandhyala standards. The teaser and trailers have grabbed the attention of viewers and they never seem to stop so with promotions starting to become more and more aggressive.