Robby Grewal of Red Ice Films, who earlier directed the National award-winning movie SAMAY-starring Sushmita Sen as a cop, is now ready with his second venture MP3 under the banner of RED ICE FILMS along with Percept Pictures.
Shot extensively in France, it is dedicated totally to his high school days. Robby feels that whoever is in love will be able to easily associate themselves with the movie. It's about life at adolescence; the first crushes, the ups and downs, the fond memories of friends, fights and tender moments of first love. Robby re-lives these moments with MP3.
MP3 deals with a young boy's journey from Delhi to Paris to find the person he really loves. Along with a fresh script the movie brings two fresh and very talented faces Ruslaan Mumtaaz and Hazel. The movie is written and directed by Robby Grewal. It is produced by Percept Pictures in association with Red Ice Films.
The title-track is by Viren Mishra. Ashu and Dhruv, the ad film musicians have composed for the film. Aarif Shaikh does the editing. Arshad Ali Syed has written the dialogues. Rishi Oberoi has done the sound. Cinematographer is Amitabha Singh and choreography is by Remo.
MP3 is a movie about falling in love for the first time and the excitements and nightmares associated with it. It's about Rohan (Ruslaan), an egoistic and lazy boy, seeing a pretty and caring girl, Ayesha (Hazel). Not able to find the love and attention that she seeks, Ayesha breaks up with Rohan and leaves for Paris. Rohan wants her back badly than ever and decides to go to Paris to meet the love of his life. Hence, Rohan sets off on his journey and dodges and fights whatever stands between him and Ayesha, finally making it up to her.
Speaking about the youthful movie Robby says, 'School days are the most memorable days of every individual's life. I am sure everyone will be able to connect to the movie easily. It's got fresh faces and a fresh story that will make you flourish those tender moments for life.'
MP3 is due for release on the 8th of June07.
About Red Ice Films:
Red Ice ventured into production of television commercial in 1999. In the last seven years, Red Ice poised its position as a holistic content provider to media and entertainment industry under the able shoulders of its three directors Shoojit Sirkar, Gary Grewal and Robby Grewal.
Red Ice films has grown to become one of the largest and most progressive film production houses in India. Through this time they have produced more than 300 advertising films and 2 feature films, with 6 more features in the pipeline. From the critically acclaimed 'Yahaan' to the thriller 'Samay', Red Ice features explore new ground away from mainstream Indian cinema.
Red Ice has an interesting mix of directors, sought for their stylized films in various genres.
Shoojit Sirkar: With over 200 commercials and music videos behind him, award-winning director Shoojit Sarkar's directorial Yahaan starring Jimmy Shergill and Minisha Lamba was awarded the special jury award in the Ocian Film Festival. It was awarded the silver award in the Mumbai International Film Festival.
Arjun Bali: A writer as well as a director; his advertising, documentaries and short films have been featured as finalists at international film festivals. He is currently in post-production on 'Ru Ba Ru', a full-length Hindi feature film directed by him starring Randeep Hooda and Shahana Goswami.
Navdeep Singh: He is currently developing his first feature with Abhay Deol, Raima Sen and Gul Panag that is called 'Manorama Six Feet Under'.
E-niwas: After winning the best debut director for his first film 'Shool', E-niwas went on to make 5 feature films, which include 'Dum', 'Bardasht', 'Love ke Liye Kuch Bhi Karega' and a forthcoming film with Shahrukh Khan's Red Chillies. He has also directed ad films for some top international brands like Kenstar, Videocon, Hyundai and Pepsi.
Robby Grewal: He made his first film 'Samay ' When time strikes' with iDream Productions. It was a suspense thriller starring Sushmita Sen and Jackie Shroff. Samay won a National award for best editing done by Arif Sheikh. He has also been a part of award winning campaigns like Abby Awards for Cadbury (2005), Silver at Abby's for Add Gel and AAAI Gold for Dettol (2000).
Red Ice Films has also been accolades for the advertisements; like the Silver Abby's for Maruti Alto, and national awards for Coca Cola and Saffola.
