Abbas Mustan's RACE has certainly "raced" ahead what with the film being marketed uniquely. Posters of RACE with Anil Kapoor, Akshaye Khanna, Saif Ali Khan, Bipasha Basu and Katrina Kaif staring at you from the hoardings are a head turner.
The songs and the promos splashed on television keeps the viewer glued to his seat.
Reality shows have eagerly wanted to have the RACE team to be a part of the show. Their presence at the programs has ensured a record-breaking viewer-ship thus increasing the TRP's of the show.
It has ignited interest and the territories have been sold at unbelievable price. RACE has left other films far behind. Director duo Abbas-Mustan is known to make fast-pace thrillers and glimpses of RACE promise an edge of the seat thriller.
Katrina looks glamorous! Bipasha hot! And Akshaye and Saif clash sends one's pulse racing!
RACE is acknowledged by the industry the grandest and most widely publicized film. The 'Want to see' factor is high and is touted as the much awaited blockbuster of 2008. Industry analysts are unanimous that RACE is the best publicized film after OM SHANTI OM.
RACE has garnered a considerable amount of publicity, stemmed from good PR strategies and placement in the media. Raindrop Media, the media director of the film RACE, has ensured a strategic 360 degree publicity drive leveraging all mediums to create an optimum early 'buzz' and awareness amongst the trade and the target audience, thus positioning RACE, as the slickest, stylish, sexy blockbuster thriller.
Raindrop Media, the publicist of the film ensured that each element of the communication mix integrated with other elements of the communication mix so that a unified message is consistently reinforced to create both strategic and immediate impact.
Truly innovative strategies, ideas, story pegs, game plans and media tie ups with satellite channels, websites and reality shows like Star Voice of India 'Chote Ustaad', 9 X 'Yeh hai Jalwa' has ensured that RACE has always been in news.
Raindrop Media has earlier been credited for their innovative strategies as Media Directors, for the most publicized film of the last 3 years like Main Hoon Na, YUVA, Phir Milenge, Waqt- A Race Against time, Garam Masala, Heyy Babyy etc.
Race is all set to hit theatres on March 21st.
