Sivaji-The Boss, Rajnikanth's latest offering, is released all across Maharashtra with a record 17 prints, making it a milestone of sorts.
Regional films would usually have a one-print release and that too only in metros such as Mumbai. But Sivaji is attempting to change the dynamics a bit - the film will be simultaneously released in Nagpur, Kolhapur and Aurangabad, among other centers.
It is also for the first time that a Tamil film is being released in more than five multiplexes in Mumbai. If Aurora has Rajnikanth fans blocking tickets, then PVR Mulund has A R Rahman fans taking over a couple of shows.
Ranjan Singh of PVR, which will also screen Jhoom Barabar Jhoom, said the advance booking for both films has been fantastic.
Trade pundits predict that Sivaji will put up a big show, with multiplexes even in countries like Malaysia, China and Japan lining up its release.
Sivaji will be a huge draw considering the sizeable south Indian population. They also say the day is not far when southern films will be screened in Mumbai with subtitles.
