With all possibilities if 'Taare Zameen Par' was a contender in the fray for this year's IIFA awards at Bangkok, the event would have benefited more to boost the image of Bollywood.
The quality of the picture is the answer if a question comes up as to how that would have been possible.
Aamir Khan did not bother to send his successful project to Thailand and the IIFA came, and as usual filled the filmy headlines around the world, thanks to the new found global interest in Indian culture and Bollywood.
Although Aamir's directorial venture did no show any interest in being a candidate in the competition, it has decided to be a very serious participant in Thailand and reap the rich benefits that emerged as a direct result of the IIFA in Bangkok.
'Taare Zameen Par' is going to enter the Bollywood history books as the first Hindi film to hit the theatres all over Thailand.
There were serious negotiations and discussions going on in the IIFA backyards as the film lovers were glued to their television sets watching the extravaganza.
At a meeting of the B-Town film makers and leading Thai film distributors and exhibitors, every one came at a conclusion that till now Bollywood was not able to increase its popularity only because the films were not released with sub-titles or dubbed in the local language and no importance was given to the pre promotion and marketing of the films.
And no major efforts were taken till now to attract the Thai people towards the cinema of Bollywood and only the people of Indian community knew and attended the weekend Hindi film shows that have been happening for a long time.
PVR Pictures, the co-producers of 'Taare Zameen Par' and Cineplex which is a top multiplex chain in Thailand have joined hands. Discussions are going on to fix the release dates and to decide on how the pre- release promotion campaign should be.
The film will hit the theatres of Thailand with sub-titles.
