Facebook, Flicker and Twitter. Hoping to attract the young and tech savvy, Wills Lifestyle, the brand behind the trendy clothes and the fashion week as well, is using social networking sites to boost its sales.
It has more than 16,000 fans on Facebook as well as a presence on other interactive websites like Twitter and Flicker.
“As a lifestyle brand, we believe we should keep on doing things to engage consumers. It is very important to be where the consumer is spending maximum time and it is new-age media like Facebook, Twitter, YouTube and Flicker,” Atul Chand, chief executive of ITC’s lifestyle retail business division, told IANS.
“Right now, we are leveraging on technology. We are using the power of technology for brand building and it is benefiting us big time,” he added.
Wills Lifestyle is one of the main sponsors of the Fashion Design Council of India’s mega fashion event – Wills Lifestyle India Fashion Week (WIFW). In the last two editions, WIFW roped in actress Gul Panag and jewellery designer Farah Ali Khan as celebrity Twitter faces. They tweeted regularly during the five-day fashion fetes.
