Allu Arjun is currently shooting in Rajahmundry. The film hasn't been titled yet. The unit had shot extensively in Kodaikanal and Kerala, before taking off to Rajahmundry.
The film is being directed by Bommarillu fame Bhaskar.
Dil Raju is producing the film under the Sri Venkateswara Banner. The film is a family entertainer and Allu Arjun hopes that it will be a hit on the lines of Arya, which was also produced by Dil Raju.