Ram Charan's Excellent Strategy to Conquer US Market

Mega powerstar Ram Charan is reportedly planning to extensively promote his upcoming film 'Dhruva' in overseas.The much awaited action thriller will hit screens across the world on 9th December. The premiers in the US will be screened on 8th Dec and Charan will reportedly watch the film along with the overseas movie lovers.The actor might land in the States a day or two ahead of the premiere to interact with fans and promote the film. Distributors are reportedly happy with the planning of Charan which could help them in recovering the sizeable investment. Earlier, it was Classic Entertainments who spent some bucks on Dhruva publicity, but later backed out for reasons known only to them.
Jolly hits came into the picture, acquiring the overseas rights and this move of Ram Charan to visit US might help the new distributor to the best. It may be noted that Charan is the only top Telugu hero who doesn't have a single film in the coveted Million dollar club in overseas. Even his highly anticipated last two films GAV and Bruce Lee barely crossed the 600K mark. Charan however believes that Dhruva can impress the overseas audience as the film is not a run of the mill mass entertainer.Interim, the film's trailer will be unveiled at 7 PM on 25th November and a grand pre-release event is also being planned.